Script Market News  

August 10, 2001

The Newsletter from Break into Screenwriting: Script Marketing Advice

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 Table of Contents

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IN THE SPOTLIGHT 
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Marisa D'Vari, Author of SCRIPT MAGIC 


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FEATURE ARTICLE 
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Use the Web to Target your Script Submissions 
by Lenore Wright 


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MARKET TIP 
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Submission details for the first Independent Producers Lab for 
writers sponsored by The Independent Features Project. 



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In The Spotlight


Marisa D'Vari, author of SCRIPT MAGIC 

Marisa D'Vari has read thousands of screenplays in her 20 years 
working as a story analyst, consultant and executive. She has 
created a series of screenwriting seminars designed to turn off the 
critical responses of the conscious mind that block writers. In this 
interview, she shares her magical techniques with us.

Lenore Wright: I'm an experienced screenwriter (nearly 20 years) 
and I thought I'd read every take on screenwriting. Your book 
captivated me. How did you end up in the script consulting 
business? 

Marisa D'Vari: Great question! Circumstances (i.e. career 
demands on spouse) took me to Boston where I decided to 
dedicate myself to spreading the concept of creativity through 
seminars, teleclasses, and books. 

LW: Tell me about the MAGIC. The many scripts I've written 
required blood, sweat and tears... how did I miss the magic? 

MD: A friend of mine, Mark Levy, wrote the book Accidental 
Genius: Revolutionize Your Thinking Through Private Writing and 
has a great concept that answers your question: try easy. When 
screenwriters tap into the power of their subconscious mind, the 
blood, sweat, and tears are gone. 

LW: Our readers write in all forms and genres so many of them will 
be interested in your publishing deal. How did Script Magic 
become a book? 

MD: I wanted to write a book to spread the magic to others. I 
bought How to Write a Book Proposal by Michael Larsen and it 
sold to Michael Wiese Productions within days. I knew enough 
from my literary life and Michael Larsen's book to check the 
competition, and offer a new twist on information. Bookstore 
shelves groan with the weight of screenwriting books, and I realized 
what was missing was a fresh approach. Structure inhibits 
creativity and only breeds frustration. 

My book Script Magic was created to put fun and creativity back 
into the mix for million dollar script sales. 

LW: One of your phrases really stayed with me -- it is not the 
hours you put into the project, it is the energy. Can you expand on 
that? 

MD: I think everyone reading this realizes the times they're in flow 
and everything is working. Usually, it happens when they least 
expect it, which is why in the Script Magic book and my seminars, 
I remind screenwriters to take their magic books and journals 
EVERYWHERE. I get inspired by articles, by conversations I 
overhear, even great stories in magazines. Then, I rush to the 
computer of if I'm not near it, my magic book and write, write, write! 

That's energy. Once that key moment has passed, it can not be 
recaptured. So everyone reading this, take a notebook everywhere! 

LW: Do these techniques continue to work as they become more 
familiar? Who or what still inspires you when you need a creative 
boost? 

MD: Dreams are a source of inspiration if you know how to use 
them. I'm a student of Carl Jung and believe dreams have definite 
magic. Dreams are a conduit between our everyday reality and 
the place we go when we transcend this reality. But beyond 
dreams, I get inspired reading articles in popular magazines and 
newspapers. I myself write for London's Financial Times (lifestyle 
issues) and receive lots of email from people telling me how 
inspired they were from reading my colorful takes on people, 
places, and trends. 

LW: What recent movies do you feel reflect the spirit and benefit of 
Script Magic (whether or not the writer was aware of it). Do some 
writers just naturally tap into their unconscious, non-judgmental 
self when they write? 

MD: Two very loaded questions! But rather than defer to one single 
movie, I'd say that it happens in every movie when the viewer feels 
a keen association with the character and the challenge they face. 
Let's go way back to a film like Pretty Woman (a film I break down 
in Script Magic). I used to be surprised when archetypes and age- 
old philosophy found themselves on the page or on the screen. But 
now I realize they were subconsciously and instinctively following 
the philosophy of Script Magic by allowing themselves to be guided 
by higher forces. I'm not all that familiar with the Bible and the 
story of Jesus and the prostitute Mary, but wasn't it all about 
redemption? And isn't it the case in Pretty Woman? I'm not 
saying the screenwriter sat down with an idea to remake this story 
for the big screen, but it's a universal message that echoes within 
us all. 

I'll conclude with a word of encouragement to screenwriters. Don't 
set out to tell a message or make a killing with a high concept 
script. Rather, follow the principles in Script Magic and allow 
yourself and your talents to be used as a conduit by whatever 
message needs to be told, messages that only you because of 
your experiences can tell. 

Good luck! 

LW: Thanks for your time, Marisa. Good luck with all your 
projects. 

Marisa's book is available from Michael Wiese Productions at 
http://mwp.com or by calling 800-833-5738. 

To read an excerpt of Script Magic or check out Marisa's seminar 
schedule, visit her website: http://scriptmagic.com/

For a review of Marisa's book log onto the new book review page of 
my website: http://breakingin.net/bookreviews.htm


Home 

Feature Article


Use the Web to Target your Script Submissions 
by Lenore Wright 

Screenwriters can use the Hollywood insider information available 
on the Web to target their script submissions. Here's how: 

1. Gather the dish on script sales. 

You can find out (instantly!) what scripts have sold, who sold them 
and who bought them. Log onto: http://Hollywoodlitsales.com or 
http://Scriptsales.com (Click on the section titled Done Deal.) 

These sites provide an overview of the scripts currently in 
development and which stars and producers have studio deals. 
Agents use this insider information to target their script 
submissions and so can you. You might even do a better job of 
targeting because you know your material better than any agent 
ever will. 

2. Target the production companies of film stars. 

It is never easy to get your script read by a popular movie star, but 
your script sales research will increase your chances. Only target 
stars who are appropriate for your material and who have a 
production company of their own. To find the contact information for 
the production company of a star, look them up in one of the online 
talent databases. The three I like best are: http://Celebhoo.com
http://WhoRepresents.com and the Stars and Agents page listed 
under Cool Pages on http://filmpartners.com/. 

Once you know the contact info, write a sharp, enticing query letter 
or call the office if you have a short dynamic pitch. Do not expect 
the star to answer your call personally (duh!) but you might 
convince the secretary or assistant who answers to take a look at 
your script. If the script impresses them, they will pass it on up the 
food chain. That is part of their job. 

The agent who represents the star will also be listed in the talent 
database; but talent agents will favor the scripts of writers within 
their agency over your script so go directly to the production 
company of the star. 

3. Identify the right producer for your project. 

Use the research sites listed above to figure out which independent 
producers have current deals. Once you know what scripts they 
have bought in the past, their successful produced credits and 
which stars they have already worked with, you can customize 
your query pitch specifically for them. 

For a great list of active independent producers log onto the 
website of Tracy Keenan Wynn, http://rx4scripts.com/. 
Http://filmstew.com/ and http://IndustryCentral.net/ also offer very 
complete databases for film professionals; but Tracy’s list is more 
accessible. He is an award-winning screenwriter with decades of 
Hollywood experience, and also a respected script coach if you 
need professional feedback before marketing your script. 

4. Check the credentials of film professionals BEFORE sending 
them your screenplay. 

Research the credentials of any producer you intend to pursue. The 
best place I’ve found for investigating discreetly is the Internet 
Movie database, http://imdb.com/. The movie credit listings are 
complete down to the last Key Grip. So if a producer tries to 
convince you he produced Speilberg’s latest hit and his name is 
not mentioned in the credits, then move on. 

When a producer or star commits to your script, they will spend a 
year or two, probably more, trying to get the script set up and the 
movie made. That is a big commitment. Before they will agree to 
read that great script you’ve written, you have to convince them it 
will be worth it. The power of the Web can give you the insider edge 
you need. 

Home

Market Tips


Producers Lab for Screenwriters! 

The Independent Features Project (http://ifp.org) is a terrific group 
dedicated to the education and promotion of emerging filmmakers 
and screenwriters. Their Los Angeles branch (IFP/West) has 
launched their first Independent Producers Lab. They are now 
accepting submissions from writers. 

This intensive seven-week program, based in Los Angeles, is 
designed to help filmmakers develop skills as creative independent 
producers. A maximum of ten people will be accepted into the 
program which runs during October and November 2001. The 
submission deadline is September 7th. 

Other program details and submissions guidelines are available on 
their website: http://ifp.org/. 

----------------------
WHAT'S NEW 
----------------------

--> All the Write Moves

Take time to check out the new Screen/playwriting section of 
http://allthewritemoves.com/. You'll find articles, interviews and 
book reviews of interest to playwrights and screenwriters. 

--> Breaking In 

I have added some exciting new items to Breakingin.net

--> Coming Soon! 

My interview with respected script consultant MICHAEL HAUGE, author of the 
best-selling book, Writing Screenplays that Sell. In this 3-part interview 
Michael tackles three important screenwriting topics: Getting Started, The 
Essential Elements of a Movie, and Marketing your Script Successfully. 


Finish that script! 

Lenore Wright, Editor 
Script Market Newsletter 
http://breakingin.net 

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